FunnelLift × HQ Solutions · May 2026

I analysed
hqsolutions.ro
before this meeting.

Here's what I found.

What I found

I found four issues.

None of them are complicated. This is not a credibility problem — you have better credentials than most companies that rank above you.

Analytics
0
Visits tracked in the last year. GA4 is installed but was never authenticated.
Google index
~80
Real pages indexed. The sitemap is inflated with attachment pages and old blog posts that shouldn't be there.
English visibility
0
Service pages visible to Google in English. All 13 page pairs are missing the required tag.
Commercial rankings
0
Top-20 positions for commercial IT service queries in Romania.
Issue 1 — Analytics
0

visits tracked
in the last year

Your Google Analytics isn't tracking.

ExactMetrics — the plugin that connects WordPress to GA4 — is installed but was never authenticated. The comment in your live page source says:

"No tracking code set."

You have no data on how many people visit, where they come from, or what they do when they arrive. Before I can establish any baseline, this needs to be fixed first.

Issue 2 — Index

Your sitemap is submitting URLs that shouldn't be there.

Google ends up crawling noise instead of your real service pages. Three types of URLs that shouldn't be in the sitemap.

Problem 1
Media attachment pages
WordPress generates a standalone page for every uploaded image. These are being submitted to Google as real content. Google visits them, finds nothing, and reduces its trust in the whole domain.
Problem 2
Stale blog (2009–2019)
Old posts with no traffic, no inbound links, no updates — submitted alongside your service pages. Google counts them as thin content and pulls back crawl budget from the whole site.
Problem 3
On-page signals missing
Romanian and English pages share the same title tags. Some Romanian pages have English titles. Google reads them as duplicates competing against each other — and ranks neither.
Issue 3 — Bilingual structure
13

service page pairs
with no English
signal for Google

Your English service pages don't exist in Google's eyes.

Every service page — IT Outsourcing, IT Security, Business Continuity — is missing the tag that tells Google "this is the English version of this Romanian page."

Without it, Google guesses. It almost always picks the Romanian version and ignores the English one.

Any European company searching in English for IT services in Romania will not find you. Alfa Laval found you through a referral. Future clients like them won't.
Issue 4 — Search visibility

You don't rank for a single commercial keyword in your market.

I checked the terms your buyers actually use. You don't appear in the top 20 for any of them.

Keyword Competing pages HQ Solutions position
externalizare IT București 101 Not in top 20
mentenanță IT companii 99 Not in top 20
mentenanță IT prețuri 97 Not in top 20
abonamente mentenanță IT 99 Not in top 20
suport IT companii 97 Not in top 20
mentenanță IT București 78 Not in top 20
firmă mentenanță IT 82 Not in top 20

This is not a credibility problem. You have better credentials than most companies that rank for these terms. It's a technical and content problem. Fixable.

The site itself

Good structure. Copy and design that belong to a different decade.

The URL hierarchy is right. What lives at those URLs isn't.

Opening line — Securitate IT — live on the site right now
"Internetul a devenit o unealtă modernă pentru difuzarea de informații, comunicare și comerț."
This could be the opening of any IT company anywhere. The buyer on this page has a security problem. They don't need to know what the internet is.
What stays
✓  URL structure — /ro/externalizare-it/, /ro/servicii-it/securitate-it/ — clean, keyword-correct
✓  Page hierarchy — navigation grouping is logical
✓  Content depth — the outsourcing page has 1,200+ words covering tiers, SLAs, and scope
✓  Pricing model — Bronze/Silver/Gold/Platinum exists. Needs to surface earlier, not disappear after 800 words.
What changes
→  Design — mid-2010s, icon illustrations, no modern layout. Doesn't match the enterprise positioning the copy claims.
→  Opening paragraphs — company-first or generic on every service page
→  CTAs — "Hai să ne cunoaștem!" on every page. A buyer on the pricing page isn't looking for a coffee.
→  Social proof — Alfa Laval and Beijer Ref are in the portfolio, absent from the service pages where they'd actually convert.
The opportunity

Two specific opportunities nobody else is taking.

I checked both. The competition is thin and the gaps are concrete.

Opportunity 1
Pricing page

"Mentenanță IT prețuri" — 97 competing pages.
"Abonamente mentenanță IT" — 99 competing pages.

Companies that have a transparent pricing page rank for these. You have pricing — Bronze, Silver, Gold, Platinum — it's just buried. Nobody searching for what you sell is finding you because of it.

One dedicated page captures the entire keyword cluster.

Opportunity 2
IT outsourcing — across Romania

"Externalizare IT" — 105 competing pages. You're not in the top 20. The company currently ranking first has no named clients, no IT certifications, and CAPTCHA on both its contact forms.

This is the national growth lever — companies across Romania finding a competitor that doesn't have half of what you have.

Alfa Laval, Beijer Ref, Dell MDCSE, documented SLAs. The gap is presentation, not capability.

Competitive analysis

The company currently ranking first for this term.

Zemernett, "externalizare IT." I read the page. Here's what it has — and what you have that it doesn't.

Zemernett — ranks #1
No named clients — claims "560 servers managed" but no names
No IT certifications — only a security license number
No SLA response times — "24/7 support" with no specifics
No pricing — drives to "request personalised offer" only
CAPTCHA on both contact forms — friction at the conversion point
2,500 words of copy — no structure, no scannable proof points
HQ Solutions — what you have
Alfa Laval — Stockholm-listed, $5B industrial company
Beijer Ref — publicly listed HVAC distributor
Dell MDCSE — Master Level, rare for a sub-10-person team
Cisco CCAI — qualified to train Cisco engineers
Bronze/Silver/Gold/Platinum SLAs — 8h down to 2h response
Proprietary ticketing system — MTTRespond & MTTRepair tracked
Competitive analysis — 2

The company ranking first for the Bucharest-specific term.

BIT Consulting, "externalizare IT București." I read this page too.

BIT Consulting — ranks #1
No named clients — just "20 years in business"
No certifications listed anywhere on the page
No SLA response times — vague service promise
No price anchor — requires a call to get any number
~400 words of generic copy — no structure
"Cere o cotație de preț" CTA — repeated 5 times, no softer entry
HQ Solutions — what you have
Alfa Laval — Stockholm-listed, $5B industrial company
Beijer Ref — publicly listed HVAC distributor
Dell MDCSE — Master Level, rare for a sub-10-person team
Cisco CCAI — qualified to train Cisco engineers
Bronze/Silver/Gold/Platinum SLAs — 8h down to 2h response
Proprietary ticketing system — MTTRespond & MTTRepair tracked
How I work

Four steps, in order.

Each step depends on the previous one. I never run paid before organic is working.

  1. 1

    Clean and align what's already there

    GA4 live. Hreflang on all 13 service pairs. Title tags and meta descriptions rewritten — Romanian pages get Romanian keywords, English pages get English keywords. H1 and H2s aligned to what people actually search for. Attachment pages removed from the index. Sitemap cleaned. The 302→301 on the root domain gets fixed too — it's a two-minute housekeeping item, not a priority.

  2. 2

    Build dedicated pages around the searches that matter

    Pricing/subscriptions, IT outsourcing nationally, English pages for European subsidiary buyers. Built around your certifications, your client names, and your actual SLAs — not copy that could apply to any IT company.

  3. 3

    Buy traffic against what's already proven to convert

    Once organic shows which pages and offers work, I run paid search against those exact clusters. No spend on paid before knowing what converts organically.

  4. 4

    Re-engage visitors by what brought them in

    Segment return visitors by intent. Pricing page visit → direct proposal offer. IT outsourcing search → case study sequence. Security search → IT risk audit.

12-month roadmap

What 12 months looks like.

The sequence matters. Each phase runs on the foundation the previous one built.

Months 1–2
Clean & align
GA4 live, hreflang on all 13 service pairs, title tags and H1s rewritten per language, sitemap cleaned. Ranking improvements can begin without any new content.
Months 2–4
Organic Capture
Pricing page, IT outsourcing national, European subsidiary English page. Built around your certifications, client names, and SLAs. Intent-matched CTAs on each.
Months 4–7
Content Upgrade
Blog reactivated. Highest-traffic posts retrofitted with lead magnets. GDPR checklist and IT audit guide as gated assets for buyers not yet ready to call.
Months 7–12
Paid + Retargeting
Organic data proves which pages and offers convert. I buy traffic against those exact clusters — then re-engage visitors by the intent that brought them in.
The Audit

Before I build anything, I spend five days with your actual data.

Google Search Console shows exactly what's indexed, what's ranking, and where the quick wins are. That's what the Audit confirms.

Day 1

Measurement first

GA4 installed and verified live. Form submission tracking confirmed. GSC access granted. Without this baseline, everything else is an estimate.

Day 2

On-page cleanup

Hreflang on all 13 service pairs. Title tags rewritten — Romanian keywords on RO pages, English on EN. H1 and H2s aligned to search intent. Meta descriptions written for all service pages. Attachment pages noindexed. The 302→301 redirect fixed while I'm at it.

Day 3

Keyword audit

GSC query export — 12 months. Pages ranking 11–30 identified as quick wins. Top 8 service pages audited against content quality benchmarks and competitors.

Day 4

Page briefs

Detailed brief for each new page to build: pricing/subscriptions, IT outsourcing national, European subsidiary angle. Competitor analysis already complete.

Day 5

Output document

Prioritised action list in three tiers: Fix now / Improve next / Build after. Every item justified by GSC data and keyword research — no assumptions.

Investment

€500

Credited back in full against the build fee if you proceed within 30 days.

Where things stand

Right now your website is a
credibility signal, not a lead source.
That's what I'd change.

Someone gets referred to you, checks the site, decides you look legitimate, calls. The site didn't generate the lead — it just didn't lose it. The Audit is five days to map exactly what to fix and what to build.

€500
Audit · 5 days
→
€1,500–4,000
Build · depends on scope
→
€500/mo
Retainer · 10 hrs/month
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